The Popstar Collection
May 2017
Print Ad
Guerrilla OOH
Brand Activation Event Poster
Transit Takeover I
Transit Takeover II
Promotional Playlist
“In order to top the charts, you’ve got to look the part. Listen to Yachtdad’s Depop Popstar Playlist, featuring pop icons from Britney Spears to Cher. Then pop over to depop.com/yachtdad and shop The Popstar Collection!”
Voice: Noël ILL, noelillart.com
Instagram Posts
Instagram Story
This is a campaign that ran in Spring 2017 for my online Depop shop. It was inspired by the early 2000's pop music era. Teen gossip magazines influenced the design style and concept for the majority of the campaign. It includes a full rebrand of the shop and it's Spring 2017 Popstar collection, a print ad, a brand activation event, online posts, a transit takeover, and a Spotify campaign complete with a commercial and playlist.
View my moodboard to the left, alongside some rough drafts and a few extra campaign pieces that show the brand's ability to expand.
If you'd like to see the success of the campaign or shop the collection for yourself, click below!